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13885709
Wall Art and Photo Gifts from Mary Evans Picture Library
13885709
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338192
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for Castrol, featuring the slogan "Arrived Safely. " The image depicts an early 20th-century scene with passengers interacting with an airline clerk at a ticket counter. On the left side of the ad, there's a window sign reading "AIR TICKETS, " suggesting that this is an airport or air travel booking office. A pilot can be seen speaking to the clerk while another person waits behind him. The text emphasizes the importance of getting passengers to their destination on time and safely, stating that this depends on both the pilot and engine. It highlights that these in turn rely on "the universal aero-engine lubricant: Wakefield Castrol. " The bottom portion of the ad features additional slogans such as "For the Highways, like Byways, & Airways. . . and Fairways. " The company details are provided at the bottom right corner: C. C. WAKEFIELD & Co. , Ltd. , located at Wakefield House, Cheapside, London E. C. 2. , positioning itself as an all-British firm specializing in lubrication. The overall design reflects advertising styles from possibly around 1920s-1930s when aviation was becoming more prominent and commercial air travel was beginning to take off (pun intended).
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