13885713

Wall Art and Photo Gifts from Mary Evans Picture Library

13885713

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32338200

© Aviation Ancestry

FEATURES IN THESE COLLECTIONS

> Europe > United Kingdom > England > London > Transport > Aviation > Related Images

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
Vintage Castrol Motor Oil Advertisement Featuring a Pilot and a Mechanic This black-and-white image showcases an early 20th-century advertisement for Wakefield Castrol motor oil. On the left, a confident pilot in full flight gear, including a leather cap and goggles, stands with his hands on his hips, looking towards the horizon where biplanes are depicted flying above an airfield. Beside him is a mechanic or fellow aviator dressed in overalls and holding what appears to be a cloth or rag. The background includes hangars and aircraft of that era. The central message "Confidence" is boldly stated at the top right of the ad, emphasizing that both pilots' confidence in themselves and their machines is crucial for successful aviation. It suggests that this confidence comes from knowing their aircraft engines are well-lubricated by Castrol oil—implying reliability and performance. At the bottom right corner, there's branding for "Wakefield Castrol, " along with C. C. Wakefield & Co. , Ltd. 's information as specialists in lubrication based out of London. This advertisement reflects historical perspectives on aviation technology and marketing strategies during the period when advancements in flight were capturing public interest.

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