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13885715
Wall Art and Photo Gifts from Mary Evans Picture Library
13885715
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338204
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for Wakefield Castrol Aero-Engine Lubricant. The ad features an illustration of a biplane soaring through the night sky, leaving a trail behind as it flies past the moon, which is partially visible in the upper left corner. A bold headline reads "FLY, BY NIGHT, " followed by text that encourages flying at any time of day or night, in any climate or altitude, whether for trophies, business or pleasure. It emphasizes that their product is suitable for all types of aircrafts—big or small—and claims to be the perfect aero-engine lubricant. Below this descriptive text is the prominent Wakefield Castrol logo with its trademarked name displayed in stylized lettering inside an oval border. Additional information about the company is provided at the bottom: "C. C. WAKEFIELD & CO. , LTD. , All British Firm. Specialists in Lubrication. " The address listed indicates they were based out of Wakefield House, Cheapside in London. The overall design conveys an early 20th-century aesthetic typical of print advertisements from that era and suggests reliability and performance for aviation enthusiasts during a time when air travel was still quite novel and adventurous.
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