13885796

Wall Art and Photo Gifts from Mary Evans Picture Library

13885796

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32338366

© Aviation Ancestry

VISUAL DESCRIPTION
This is a vintage advertisement for Castrol motor oil, featuring the headline "Racing or Cruising—CASTROL Reigns Supreme!" The ad emphasizes that whether it's speed or endurance that's required, Castrol is presented as the reliable choice for both daily driving and racing. It boasts of unique combinations of Castor Oil with special mineral lubricants, suggesting this blend provides thermal stability and retains viscosity under extreme conditions. The image at the top shows a biplane in flight, emphasizing the high-performance aspect of aviation where Castrol products are implied to be used. Below the plane is detailed text explaining why Castrol motor oil stands out from competitors due to its technology and performance benefits. At the bottom left corner, there's an endorsement by C. C. Wakefield & Co. , Ltd. , promoting their product as superior due to its advanced formulation which supposedly extends engine life by reducing wear and minimizing maintenance costs. The classic black-and-white aesthetic along with dense copy full of technical jargon harks back to early 20th-century advertising styles when print ads were often informational and text-heavy.

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