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13885876
Wall Art and Photo Gifts from Mary Evans Picture Library
13885876
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338528
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
The image shows a vintage advertisement featuring the text "TURIN to TOKIO by FIAT Light Plane in 9 days 6 hours. " It highlights an aviation achievement where Signor Lombardi, flying a Fiat A. S. 1 touring type machine fitted with a model A. 50 Fiat 85 h. p. engine, has flown from Vercelli near Turin to Tokyo in the specified time using Castrol oil. Below this description is a quote attributed to him sent from Tokyo: "THANK YOU FOR SUPPLIES YOUR PERFECT LUBRICANT, " praising the performance of Castrol motor oil during his flight. At the bottom of the ad is bold text that reads "CASTROL MOTOR OIL" along with information about C. C. Wakefield & Co. , Ltd. , which was located at Wakefield House, Cheapside, London. The overall design and language suggest that this advertisement dates back to an earlier period when such long-distance flights were notable achievements and used for marketing purposes by companies involved in automotive or aviation industries.
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