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13885897
Wall Art and Photo Gifts from Mary Evans Picture Library
13885897
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338570
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Castrol, titled "WORLD'S CLOSED CIRCUIT DISTANCE & DURATION RECORDS. " The ad features text that reads as follows: "Messieurs Bossoutrot and Rossi cabled to us from Oran, Algeria on March 2nd: - 'Time record beaten brought to 75 hours 23 mins. also distance record brought to 805 kilometres THANKS TO EXTRAORDINARY QUALITIES OF CASTROL which assured us a perfect and economical lubrication of our 600 h. p. Hispano mounted on BLERIOT machine. Consumption 45 kilograms—we thank you and CONGRATULATE YOU FOR HAVING MADE POSSIBLE SUCH RESULTS. ' - Bossoutrot and Rossi. " The bottom part of the ad includes the bold statement "AGAIN TO CASTROL" followed by the brand name "CASTROL" in large letters with the tagline underneath stating "the Conqueror of the Atlantic. " Below this is further information about Castrol's manufacturer: "C. C. WAKEFIELD & CO. , LTD. , ALL-BRITISH Firm, Wakefield House, Cheapside, London, E. C. 2" The advertisement emphasizes Castrol's role in enabling an aviation milestone through its high-quality lubricant products used in aircraft engines during early flight records attempts.
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