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13886310
Wall Art and Photo Gifts from Mary Evans Picture Library
13886310
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32339210
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement from the Vacuum Oil Company, Ltd. , based in London, S. W. 1. The ad promotes "Mobiloil Aero 'W'" as the officially recommended oil for all types of Cirrus and Cirrus Hermes engines. It boasts that these famous engines have been bench-tested on Mobiloil for over 11 years. The image features an illustration of a sleek aircraft engine, presumably one of the Cirrus or Cirrus Hermes models mentioned in the text. The design elements are indicative of early to mid-20th-century advertising styles with bold lettering and a mix of uppercase and lowercase typography emphasizing key points. Additional text at the bottom highlights endorsements by manufacturers of other renowned engine brands such as Bristol (Jupiter & Mercury), de Havilland (Gipsy), Armstrong Siddeley (Genet, Jaguar, Leopard, Lynx, Mongoose and Panther), Pobjoy, Pratt & Whitney (Wasp and Hornet), Salmsom and Wright. The company's logo appears at the bottom along with their address in London—indicating this was likely targeted towards a British audience during an era when aviation was rapidly advancing technologically.
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