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13886319
Wall Art and Photo Gifts from Mary Evans Picture Library
13886319
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32339240
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Mobil Oil, specifically promoting the "NEW Mobiloil. " The ad headline proclaims, "NOW you can safely run your M. G. 3, 000 MILES before draining the engine, " suggesting that with this new oil product, car owners can drive their vehicles for longer distances without needing to change the engine oil. The text below explains that when a car is in normal mechanical condition and has its crankcase drained and refilled with NEW Mobiloil, it doesn't require an oil drain and refill for up to 3, 000 miles. It mentions an observation by the Royal Automobile Club where an M. G. Magna ran on Mobiloil 'D' over 10, 198 miles at Brooklands track averaging 58. 6 mph. It also provides details about cost savings due to reduced oil usage during tests involving two cars (models not specified), highlighting efficiency improvements and better performance over extended periods. At the bottom of the ad are logos indicating endorsements from The Royal Automobile Club and The Automobile Association. Additionally, there's a tagline stating "Mobiloil Available at dealers everywhere" along with information about its distributor: VACUUM OIL COMPANY LTD. , based in London S. W. I. The overall design features large bold fonts capturing attention towards the main selling point of driving more miles without requiring maintenance—a significant value proposition at that time—and smaller print detailing evidence supporting these claims.
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