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13887045
Wall Art and Photo Gifts from Mary Evans Picture Library
13887045
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32339960
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Aeroflex Limited, showcasing their product which boasts being "RIGID yet released instantly. " The ad emphasizes the product's ability to meet the demand for rigid lashing and quick release of all classes of freight. It highlights features such as locks, snap-hooks, couplings, screw-release toggle fastenings, and anchor-age points. The image shows a close-up view of one of these latch mechanisms with an instructional caption that reads "TO PRESS TO RELEASE, " indicating its ease of use. Additional text in the ad mentions that Aeroflex products are designed to ensure more speedy installation and removal of essential fixtures such as seats, collapsible dingeys (likely referring to dinghies), stretchers, wireless receivers and transmitters. These items were probably intended for military or aviation uses given the mention of clients like British European Airways, Air Ministry, The Bristol Aeroplane Co. , Ltd. , and Vickers-Armstrongs Ltd. At the bottom part of the advertisement is the company name—AEROFLEX LIMITED—with its location in Camberley Surrey and a telephone number provided for contact purposes. This type of ad would have been common in trade publications or magazines related to aviation or logistics from mid-20th century periods.
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