13887367

Wall Art and Photo Gifts from Mary Evans Picture Library

13887367

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32340436

© Aviation Ancestry

FEATURES IN THESE COLLECTIONS

> Europe > United Kingdom > England > Birmingham > Area > Smethwick

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement featuring an illustration of an empty suit of clothes with the name "Mr. L. P. Wright" on a business card, suggesting a play on words for "lightweight. " The ad's headline reads "He needs no Introduction, " followed by text explaining that this character often enters unannounced and once settled, it's difficult to get rid of him. Described as having a ponderous attitude and tendency to throw his weight around, he is unwelcome, especially in an aircraft designer's office—implying the importance of lightweight materials in aviation design. The punchline suggests that mentioning "BIRMAL CASTINGS" from The Birmingham Aluminium Casting (1903) Co. Ltd. , located at Smethwick, Birmingham, would be enough to make such an undesirable figure disappear—a clever way to promote their lightweight aluminum castings as essential for efficiency in aircraft manufacturing.

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