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13888787
Wall Art and Photo Gifts from Mary Evans Picture Library
13888787
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32342336
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a black and white advertisement for Lorival Fine Mouldings, produced by the Lorival Manufacturing Co. (1921) Ltd. The ad features bold text at the top stating "NOTHING ELSE WILL DO. . " followed by a stylized depiction of an airplane soaring upward, with clouds in the background to emphasize aviation. Below the graphic, there's more detailed text that highlights the quality and specifications of their components: "Only tested components, proven and passed after minute examination can be used in modern aircraft production. " It goes on to tout a high strength-to-weight ratio and impact strength many times greater than ordinary materials. Additionally, it mentions resistance to moisture, saltwater, extremes of temperature, and most acids. The advertisement encourages potential customers to consult with them without obligation for interesting information about perfect aircraft components. At the bottom are the company name "LORIVAL FINE MOULDINGS" along with contact details including location (Norwood Works, Southall Middlesex), telephone number (Southall 1016), and notes indicating that cables should be addressed as 'Refinado' Southall. Overall, this vintage ad promotes reliability and superior material properties essential for aerospace manufacturing during its time period.
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