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13889311
Wall Art and Photo Gifts from Mary Evans Picture Library
13889311
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343176
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for Reynolds, a company specializing in aluminum products such as tubes, rods, sections, sheet, and strip. The ad features an illustration of the iconic Tower Bridge in London constructed with interlocking pieces resembling aluminum components. Above the bridge floats text that reads "The power behind the power, " suggesting Reynolds' role in supporting Britain's infrastructure and war effort. The main body of text emphasizes Britain's financial stability during what appears to be wartime (as indicated by references to National Production and War Savings). It appeals to patriotic sentiments by encouraging readers to invest their savings into national securities or form War Savings Groups at work. The ad implies that even small amounts of money can contribute significantly towards victory when invested wisely. At the bottom right corner is the logo for Reynolds with additional information about their product range. The footer includes details about the company: REYNOLDS TUBE COMPANY LTD. & REYNOLDS ROLLING MILLS LTD. , TYSELEY, BIRMINGHAM. Overall, this advertisement combines patriotic appeal with commercial promotion while highlighting how industry supports national strength during challenging times.
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