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13889329
Wall Art and Photo Gifts from Mary Evans Picture Library
13889329
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343212
© Aviation Ancestry
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VISUAL DESCRIPTION
This image features a vintage advertisement with the heading "Material for Thought" at the top. The upper half of the ad shows an aerial photograph of a heavily bombed area with craters, captioned "Photo by R. A. F. " directly beneath it. Below this photo is bold text that reads, "If you can't recognise this bombed area -". This statement is followed by instructions to "GO ON TO A LOOP AND READ IT UPSIDE DOWN, " which suggests that there's additional text meant to be read when the page is flipped. Upon flipping the image upside down as instructed, one can see inverted text which appears to be part of an advertisement for Reynolds Tubes Rods and Sections in High Conductivity Copper and Alloys. There are illustrations of various industrial metal tubes and rods arranged in a semicircle around the company logo – an 'R' encircled by what seems like a gear or wheel design with 'REYNOLDS' written across it. The overall layout combines elements of intrigue through its initial message about recognizing a bombed area (likely appealing to wartime sensibilities) and then cleverly uses that attention-grabbing tactic to segue into promoting Reynolds' products related to manufacturing materials used during that era.
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