13889397

Wall Art and Photo Gifts from Mary Evans Picture Library

13889397

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32343338

© Aviation Ancestry

VISUAL DESCRIPTION
This is a vintage advertisement featuring Dr. T. Swinden, who was the Director of Research for The United Steel Companies Ltd. In the ad, Dr. Swinden endorses high-grade engineering steels that boast improvements in properties such as increased shock and fatigue resistance combined with strength and reliability. He mentions that his conviction about these steels comes from tests conducted in laboratories and confirmed by commercial-sized rainbath furnaces, leading to a recommendation for their use. The advertisement also promotes Samuel Fox & Co. Ltd. , located in Stockbridge near Sheffield, which appears to specialize in carefully supervised steel-making techniques producing what they call "DIAMET Inspected Steels. " These materials are described as being inspected and metallurgically examined & tested. At the bottom right corner of the ad is Dr. Swinden's signature, adding a personal endorsement to the message conveyed by this print piece.

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