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13889627
Wall Art and Photo Gifts from Mary Evans Picture Library
13889627
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343676
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This is a vintage black and white advertisement for Elektron, a brand of magnesium alloys. The ad emphasizes that the metal is "Home Produced, " suggesting it's made domestically. The image features an industrial setting with factories and smokestacks in the background, symbolizing production power and capability. In the foreground, there's a dramatic illustration of molten metal pouring from a large ladle into molds or forms. This represents the manufacturing process of Elektron magnesium alloys. Additionally, there are racing cars speeding along at the bottom left corner which may imply that this material is used in high-performance applications such as automotive engineering due to its lightweight yet strong characteristics. The text on an angled sign reads: "One ton from British Dolomite quarries & one ton from British seawater at BPC works = 1 cwt Elektron Magnesium Alloy. " This equation highlights how local resources are transformed into valuable construction materials. At the bottom right corner, we see "ELEKTRON - MAGNESIUM ALLOYS" prominently displayed alongside what appears to be a logo or emblem associated with these products. Overall, this advertisement conveys technological prowess and national pride through its focus on domestic production using local resources for creating advanced materials like magnesium alloys under the brand name Elektron.
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