13889633

Wall Art and Photo Gifts from Mary Evans Picture Library

13889633

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32343700

© Aviation Ancestry

VISUAL DESCRIPTION
This is a vintage advertisement for Sterling Metals Ltd, showcasing the use of their Elektron magnesium alloys in the construction of the Cirrus Major Engine. The image features a black and white photograph of an aircraft engine with various parts labeled to indicate where Elektron castings have been used, such as "Crankcase Top Cover Casting in Elektron" and "Induction Pipe Casting in Elektron. " Below the engine photo, bold text emphasizes "CASTINGS IN ELEKTRON MAGNESIUM ALLOYS, " highlighting the product's significance. The company's name and location are prominently displayed at the bottom: "STERLING METALS LTD COVENTRY. " This ad likely dates back to mid-20th century when aviation technology was rapidly advancing and there was significant demand for lightweight yet strong materials like magnesium alloys.

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