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13889651
Wall Art and Photo Gifts from Mary Evans Picture Library
13889651
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343724
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Sterling Metals Ltd. , showcasing their casting components supplied for Bristol Hercules engines. The image features two main parts: at the top, an entry casing for a Bristol "Hercules" engine cast in aluminum alloy; and below it, a cylinder head (HP) casting. The die used to create this part was made by Sterling Metals Ltd. in Coventry, as indicated by the text accompanying the component. The ad emphasizes that Sterling Metals' engineers are readily available for consultation on new products, suggesting their expertise and customer service orientation. Contact information is provided at the bottom with both telephone and telegraph details, indicative of the era before digital communication became prevalent. The overall design of the advertisement reflects industrial efficiency and precision engineering associated with mid-20th-century manufacturing practices in Britain's robust aerospace sector.
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