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13889653
Wall Art and Photo Gifts from Mary Evans Picture Library
13889653
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343728
© Aviation Ancestry
VISUAL DESCRIPTION
This is a vintage advertisement for Sterling Metals Ltd. based in Coventry, highlighting the weight-saving benefits of their metal products. The central image showcases a rear differential casing for de Havilland aircraft engines, made from Elektron magnesium alloy. The ad emphasizes the lightness of this material by comparing its weight (10 lbs) to that of aluminum (16 lbs). Below the image, there's an invitation for engineers to consult with Sterling Metals on new products, reinforcing their expertise and customer service focus. The company logo and contact information are prominently displayed at the bottom of the ad.
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