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13889655
Wall Art and Photo Gifts from Mary Evans Picture Library
13889655
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343738
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This image features an advertisement for lightweight castings made of "Elektron" used in Dowty undercarriage assemblies, specifically highlighting their application in the 757 aircraft. The ad emphasizes that these castings perform a heavyweight job despite being lightweight themselves. Two images of the undercarriage casting are shown to illustrate the product's design and strength. The text mentions that these magnesium-aluminum alloys, typically reserved for forging, offer high strength-to-weight ratios which allow designers more freedom from the constraints imposed by forgings. It also notes cost savings in machine shape production at the Nuneaton Works of Sterling Metals Ltd. , located in Coventry. The bottom part of the advertisement includes contact information with a telephone number and telex number for Sterling Metals Ltd. , along with their address at P. O Box 6, Foleshill Road, Coventry CV6 5AQ England. The background color fades from peach at the top to white at the bottom, providing a neutral backdrop that highlights both images and text effectively.
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