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13900174
Wall Art and Photo Gifts from Mary Evans Picture Library
13900174
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32344572
© Aviation Ancestry
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VISUAL DESCRIPTION
This image appears to be a vintage advertisement or promotional material celebrating an aviation achievement. The text reads: ENGLAND AUSTRALIA 5 days 15 hours 13 minutes Sq. Ldr. Malcolm MacGregor's STANDARD "MILES HAWK" MAJOR was fitted with PALMER WHEELS, TYRES AND BRAKES THE PALMER TYRE LTD. THAMES HOUSE, MILLBANK, S. W. 1. The ad commemorates Squadron Leader Malcolm MacGregor's flight from England to Australia in a "Miles Hawk" Major aircraft, which took 5 days, 15 hours and 13 minutes. It highlights that the aircraft was equipped with Palmer wheels, tyres and brakes—a detail intended to promote the reliability and quality of Palmer products for such a long-distance flight. The address at the bottom suggests that The Palmer Tyre Ltd. , located on Thames House, Millbank in London (postcode S. W. 1), is responsible for manufacturing these components. Given its style and content, this advertisement likely dates back to the early-to-mid-20th century when such long-distance flights were still relatively novel feats of aviation prowess and endurance records were often used in marketing materials by companies whose products contributed to these achievements.
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