13900260

Wall Art and Photo Gifts from Mary Evans Picture Library

13900260

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32344744

© Aviation Ancestry

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> Europe > United Kingdom > England > London > Transport > Aviation > Related Images

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage advertisement for Palmer tires, highlighting their technological advancement in tire and brake design. The caption reads "Palmer First in the AIR" which suggests that these tires are designed with aviation technology or are intended for use on aircraft. The image shows two views of a Palmer tire, one full view and another slightly angled to show depth. Both tires feature prominently embossed branding with the name "PALMER" across the sidewall. The text below introduces "The New Palmer Disc Brake, " describing it as a heat-resistant polished disc keyed to the wheel hub floating axially. It mentions that when running free, the disc gently brushes (with negligible friction) against padded inner faces of a pneumatic or hydrostatic clamp anchored to the axle. It emphasizes high temperatures do not cause distortion and efficient cooling due to its capacity for dissipating heat being very marked—pointing out an important feature for reliability during operation under various conditions. Additionally, it notes that this compact and unobtrusive brake uses non-conductive textile friction material—a significant detail at that time—and assures service availability through PALMER & KRAY SERVICE. At the bottom of the ad is contact information: THE PALMER TYRE LTD. , PENFOLD ST. , EDGWARE RD. , LONDON, N. W. 8 along with other products offered by them such as Tyres, Wheels/Brakes, Control Systems, Engineering Mechanisms, Slipflex Hose Units etc. Overall this advertisement reflects both period-specific marketing language and graphic design while promoting what were likely cutting-edge automotive technologies at the time.

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