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3d off Surf Washing Powder, advertising flyer
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3d off Surf Washing Powder, advertising flyer
3d (three pence) off Surf Washing Powder, advertising flyer in shape of 12-sided threepenny coin Date: 1958
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32368898
© Mary Evans Picture Library
1958 Bargain Cleaning Coin Flyer Household Money Pack Packet Pence Pennies Penny Piece Powder Product Promotion Reduction Save Shape Sided Sides Surf Threepence Threepenny Washing
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1. Title: "A 1950s Household Bargain: 3d Off on Surf Washing Powder - The 12-Sided Threepenny Coin Advertisement" 2. Caption: Step back in time to the 1950s with this intriguing advertisement for Surf Washing Powder. The flyer, shaped like a 12-sided threepenny coin, offers a 3d (threepence) discount on the popular household cleaning product. Dated 1958, this advertisement showcases the creativity and innovation of marketing during the era. 3. Description: The 12-sided threepenny coin-shaped advertisement for Surf Washing Powder is an eye-catching piece of 1950s memorabilia. The design of the coin replicates the actual coin, with its intricate edges and detailed engravings. The Surf logo is prominently displayed in the center, surrounded by the text "3d OFF" and "SAVE 3d ON SURF WASHING POWDER." The reverse side of the coin features a picture of a washing machine with clothes spinning, emphasizing the product's effectiveness in cleaning laundry. 4. Context: The 1950s were a time of economic growth and consumerism in the United Kingdom. Household products, including washing powders, were in high demand. Advertisements like this one aimed to attract customers by offering discounts and promotions. The use of a 12-sided threepenny coin-shaped advertisement was a unique and effective way to capture attention and create a sense of urgency. 5. Impact: This advertisement not only showcases the design and creativity of the 1950s but also highlights the importance of marketing and promotions in consumer culture. The 3d discount offered on Surf Washing Powder would have been an attractive offer for households looking to save money on their weekly shopping. The use of a 12-sided threepenny coin-shaped advertisement added an element of fun and novelty to the promotion, making it a memorable piece of advertising history.
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