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Advert for Celanese, a chemical and speciality materials company whose products included acetate yarn and artificial silk. Date: 1943
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Advert for Celanese, a chemical and speciality materials company whose products included acetate yarn and artificial silk. Date: 1943
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Media ID 32240424
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Artificial Celanese Chemical Coupons Fabric Fabrics Included Man Made Manmade Materials Nineteen Poem Poems Products Ration Rationing Rations Rhyme Rhymes Silk Speciality Yarn Acetate Made
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This vintage 1943 advertisement for Celanese, a leading chemical and speciality materials company, showcases their innovative products such as acetate yarn and artificial silk. In the midst of World War II, when rationing was in full effect and resources were scarce, Celanese provided a solution for those looking to maintain style and quality in their clothing.
The striking imagery in this advert captures the essence of the era with a man wearing a suit made from Celanese fabric, exuding sophistication and elegance. The use of manmade fabrics like acetate yarn allowed individuals to still enjoy luxurious garments without sacrificing on style during wartime.
As consumers faced restrictions on clothing due to rationing coupons, Celanese offered an alternative that not only met their needs but exceeded expectations. The poem accompanying the image cleverly rhymes about the benefits of choosing Celanese products over traditional fabrics, highlighting their durability and versatility.
This advert serves as a reminder of the ingenuity and resilience displayed by companies like Celanese during challenging times in history. It is a testament to their commitment to providing high-quality materials that stood the test of time.
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