Advertisement for Dewar's White Label whisky. Captioned, Dewar's - always a welcome find!'. Showing two huntsmen in hunting gear, admiring table with bottle of Dewar's whisky

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Advertisement for Dewar's White Label whisky. Captioned, Dewar's - always a welcome find!'. Showing two huntsmen in hunting gear, admiring table with bottle of Dewar's whisky

Advertisement for Dewar's White Label whisky. Captioned, Dewar's - always a welcome find!'. Showing two huntsmen in hunting gear, admiring table with bottle of Dewar's whisky. Dewar's whisky was founded in 1898, by John Dewar, in Aberfeldy, Scotland. Date: 1933

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Media ID 32240986

© Illustrated London News Ltd / Mary Evans

1933 Aberfeldy Admiring Bottle Dewars Gear Huntsmen Label Whisky Alchohol

FEATURES IN THESE COLLECTIONS

> Europe > United Kingdom > Scotland > Perth and Kinross > Aberfeldy

> Mary Evans Prints Online > New Images July 2023

EDITORS COMMENTS
: A Glance into the Past of Whisky Advertising in the 1930s This photograph transports us back to the 1930s, showcasing an advertisement for Dewar's White Label whisky. The image features two dapper huntsmen, clad in traditional hunting gear, admiring a beautifully set table. The centerpiece of their attention is a bottle of Dewar's White Label whisky, its golden amber hue reflecting the warm, inviting light of the scene. Dewar's whisky, founded in 1898 by John Dewar in Aberfeldy, Scotland, has a rich history steeped in tradition. The brand's reputation for excellence is evident in this advertisement, which highlights the whisky as a welcome find for weary huntsmen after a long day in the field. The image exudes an aura of leisure and relaxation, inviting us to imagine the camaraderie and joy that comes with sharing a drink with friends. The setting, with its rustic charm and Scottish heritage, adds to the allure of the whisky, making it an intriguing and desirable commodity. This photograph is a testament to the power of advertising in the 20th century, which often employed evocative imagery and storytelling to sell products. The use of the huntsmen and the setting is particularly effective, as it taps into the desire for a sense of escape and adventure, while also emphasizing the quality and tradition of Dewar's White Label whisky. In conclusion, this photograph offers a fascinating glimpse into the past, providing a window into the world of whisky advertising in the 1930s and the enduring appeal of Dewar's White Label whisky.

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