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Advert for Larola - For Face and Hands
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Advert for Larola - For Face and Hands
Advert for Larola - For Face and Hands - bottle being held up by an ARP (Air Raid Precautions) Girl Date: 1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32241572
© Illustrated London News Ltd / Mary Evans
Cosmetics Cream Defence Hands Mask Precaution Raid Skincare Larola
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EDITORS COMMENTS
This evocative image captures the spirit of resilience and determination during wartime as an Air Raid Precautions (ARP) girl holds up a bottle of Larola cream, with the caption "For Face and Hands," against the backdrop of a grimy urban landscape. Dated back to 1940, during World War II, the young woman in uniform and gas mask embodies the civil defense efforts on the home front. The wardens, who were volunteers responsible for organizing and implementing ARP measures, were a common sight during air raids, ensuring the safety and wellbeing of civilians. The use of Larola cream, a cosmetic product, in this context may seem incongruous, but it underscores the importance of self-care and maintaining a sense of normalcy amidst the chaos and uncertainty of wartime. The image serves as a poignant reminder of the daily struggles and sacrifices made by ordinary people during this period, from the trenches of the battlefield to the home front. The Larola bottle, with its distinctive label and shape, stands out in the woman's hand, offering a glimmer of hope and comfort. The image is a testament to the enduring power of beauty and self-care, even in the most challenging of times. The photograph, taken by ILN - Consolidated Archive Holdings Ltd, is a valuable historical document that offers a unique insight into the daily lives of people during the 2nd World War.
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