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Advert statement, butter rationing, Crawford's Shortbread
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Advert statement, butter rationing, Crawford's Shortbread
Advertisement and statement on butter rationing from Crawford's Shortbread. Explaining that the best table butter must be kept for the family larder, and that the proprietors are unable to make Crawford's Shortbread. Date: 1939
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Media ID 32251210
© Illustrated London News Ltd/Mary Evans
Butter Crawfords Effort Larder Rationing Shortages Shortbread
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EDITORS COMMENTS
A Call to Preserve: Crawford's Shortbread and the Wartime Butter Rationing of 1939 Amidst the tumultuous backdrop of the late 1930s, the looming specter of World War II cast a long shadow over daily life. Rationing, a necessary response to the mounting shortages and scarcities, became a stark reality for households across Britain. The humble dairy product, butter, was no exception. With the onset of wartime austerity, the government imposed strict rationing measures to ensure a fair distribution of this essential foodstuff. In this evocative advertisement from 1939, Crawford's Shortbread, a beloved Scottish brand, appealed to the public's sense of duty and responsibility. The image features a simple yet striking statement, "Your Best Table Butter is for the Family Larder," accompanied by the Crawford's Shortbread logo. The message was clear: in times of scarcity, it was crucial to prioritize the use of the best quality butter for family meals and long-term storage. The advertisement also bore the poignant reminder that the proprietors of Crawford's Shortbread were unable to produce their renowned shortbread due to the butter shortages. This was a bitter pill to swallow for many, as Crawford's Shortbread was a staple in British households and a symbol of comfort and tradition. The advertisement serves as a poignant reminder of the sacrifices and adaptations required during wartime. It highlights the collective spirit and resilience of the British people in the face of adversity, as they rallied together to support the war effort and make the most of limited resources. This evocative advertisement, with its powerful message and historical significance, offers a glimpse into the daily realities of life during the 1930s and the early years of World War II. It stands as a testament to the enduring power of community, innovation, and perseverance in the face of adversity.
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