Advert, Yardley cosmetics, WW2

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Advert, Yardley cosmetics, WW2

Advert, Yardley cosmetics, encouraging women to keep their standards up during WW2 - put your best face forward. Date: 1942

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Media ID 32236166

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1942 Best Cosmetics Effort Forward Good Housekeeping Lipstick Makeup Nurse Nursing Patriotic Standards Yardley

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EDITORS COMMENTS
This print from 1942 showcases an advert for Yardley cosmetics, encouraging women to maintain their standards during the challenging times of World War II. In a time when the world was at war and sacrifices were being made on a daily basis, this advertisement serves as a reminder to always put your best face forward. The image features a young nurse wearing a patriotic red lipstick, symbolizing strength and resilience in the face of adversity. The message is clear - even in wartime, it is important for women to take pride in their appearance and uphold their standards. During the 1940s, makeup and cosmetics played an important role in boosting morale and confidence among women. This advert by Yardley not only promotes their products but also emphasizes the importance of self-care and maintaining one's dignity during difficult times. As we look back on history, we can appreciate the efforts made by companies like Yardley to support women during World War II. This print serves as a testament to the enduring spirit of British women who remained steadfast in their commitment to looking and feeling their best despite the challenges they faced.

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