Allenburys Infant Food Advertisement

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Allenburys Infant Food Advertisement

An advertisement for Allen & Hanburys Ltd. promoting Allenburys foods for infants. The photograph portrays a young child named Joan, a consumer of the product. Date: circa 1920

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Media ID 32257844

© CLM Archive Collection / Mary Evans

Allen Allenburys Consumer Foods Hanburys Infant Infants Joan Lombard Named Portrays Product Promoting 1921 January Volume

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EDITORS COMMENTS
This photograph, taken circa 1920, showcases a young and radiant child named Joan, who is proudly holding a tin of Allenburys Infant Food. The advertisement for Allen & Hanburys Ltd. was published in the January 1921 issue of a popular magazine, volume 13, on page 37, Lombard Street, EC4. The color image, now part of the March of the Women Collection from Mary Evans Prints Online, promotes Allenburys as a trusted brand for nourishing infants. The image exudes a sense of warmth and comfort, as Joan's bright eyes gaze directly at the viewer, conveying the security and satisfaction she feels while consuming the product. The Allenburys tin, with its distinctive logo and label, is placed prominently in the foreground, emphasizing the brand's commitment to providing high-quality, nutritious food for infants. Allen & Hanburys Ltd. was a leading British company during this era, known for its diverse range of products, including infant food. The company's dedication to the health and wellbeing of infants is evident in this advertisement, which emphasizes the importance of proper nutrition for young children. The image of a happy, well-nourished child like Joan serves as a testament to Allenburys' success in meeting the needs of families during this time. This photograph offers a glimpse into the past, providing a fascinating look at the marketing strategies and cultural values of the early 20th century. The image of Joan and her Allenburys tin not only showcases the company's commitment to its customers but also highlights the importance of family, health, and happiness in the lives of British families during this period.

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