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Bovril Advertisement
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Bovril Advertisement
An illustrated advertisement for Bovril, featuring the image of a young girl on the telephone, with a happy smile on her face, with the phrase, It must be Bovril, Mummy says so. Date: circa 1917
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Media ID 32256238
© CLM Archive Collection / Mary Evans
Bovril Featuring Mummy Phrase Smile Telephone Volume
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EDITORS COMMENTS
This advertisement image, hailing from circa 1917, showcases a young girl beaming with joy as she holds a telephone receiver to her ear. The scene is set against a warm, inviting backdrop of rich, earthy tones, with the girl's vibrant red dress and the warm hues of the room's decor adding to the overall sense of comfort and contentment. The phrase "It must be Bovril, Mummy says so," written in elegant, flowing script, frames the bottom of the illustration, hinting at the magical power of this elusive substance that brings such happiness to both mother and daughter. The advertisement, a testament to the marketing prowess of the early 20th century, was likely featured in a popular women's magazine of the time, such as The Ladies' Home Journal or Good Housekeeping. The February volume, with its focus on the upcoming spring season and the promise of renewal and rejuvenation, would have been an ideal placement for this advertisement. The use of the telephone, a relatively new technology at the time, adds an element of modernity and sophistication to the advertisement, further emphasizing the forward-thinking and innovative nature of the Bovril brand. The illustration's timeless appeal and the enduring mystery of the product itself continue to capture the imagination of viewers, making it a cherished addition to any vintage advertisement collection.
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