Brylcreem Advertisement Photograph

Wall Art and Photo Gifts from Mary Evans Picture Library

Brylcreem Advertisement Photograph

This photograph was used for the advertisement of Brylcreem, a British brand of hair styling products for men. The image portrays a young man who uses the product, looking down the sights of his rifle. Date: circa 1939

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32265084

© CLM Archive Collection / Mary Evans

Annual Brand Brylcreem Buyers Coster Guide Howard Portrays Product Products Rifle Sights Styling

EDITORS COMMENTS
This evocative image, circa 1939, showcases the rugged charm of a young man as he focuses intently on his rifle's sights, with a confident air that exudes masculinity. The photograph, part of the March of the Women Collection from Mary Evans Prints Online, was used as advertising material for Brylcreem, a popular British brand of hair styling products for men during the 1930s. The decade, known as the Thirties, was a time of great change and upheaval, with the looming shadow of World War II casting a pall over Europe. Amidst this backdrop, Brylcreem marketed its product as a must-have for the modern man, promising to help him look and feel his best. The young man in the photograph, with his well-groomed hair, neatly trimmed mustache, and focused expression, embodies the ideal of the self-assured, prepared man of the era. This advertisement, with its blend of military imagery and the promise of a stylish, well-groomed appearance, would have resonated deeply with buyers, appealing to their desire for strength, preparedness, and masculinity in the face of uncertain times.

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