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Church Army Advertisement
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Church Army Advertisement
Advertisement for the Church Army, an evangelistic organisation founded in 1882. This advert is charitable in that it tries to provide holidays and respite for families who do not have the means to do it, and is asking for donations. The illustration shows a large question mark, filled inside are depictions of glorious holiday scenes, and outside shows the poor families, showing a message that the question of whether they can go on holiday is up in the air, or up to you, the reader. Date: circa 1930
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Media ID 32242174
© CLM Archive Collection / Mary Evans
1882 Artistic Charitable Depictions Donations Families Filled Founded Glorious Mark Means Message Organisation Poor Provide Question Reader Respite
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Title: A Holiday for Those in Need: The Church Army's Appeal for Charitable Giving, Circa 1930 This evocative advertisement for the Church Army, an evangelistic organization founded in 1882, highlights the importance of providing holidays and respite for families who lack the means to do so. Dated circa 1930, this advertisement features a striking illustration that encapsulates the uncertainty and longing for a break that many families faced during this era. At the heart of the image is a large question mark, filled with depictions of idyllic holiday scenes, such as sunny beaches, lush gardens, and tranquil lakes. Surrounding the question mark, however, are images of impoverished families, their faces etched with worry and sadness, as they ponder whether they will be able to afford a much-needed holiday. The question mark serves as a poignant reminder that the answer to this dilemma is in the hands of the viewer. The Church Army's appeal for charitable donations aims to bridge the gap between these families' dreams and reality. This powerful advertisement, from the July Art Collection at Mary Evans Prints Online, serves as a testament to the organization's commitment to making a difference in the lives of those in need. The artist's skillful use of imagery and composition effectively conveys the message that a small act of generosity can bring joy and hope to families who might otherwise be unable to experience the simple pleasure of a holiday. As we reflect on this poignant advertisement from the past, we are reminded of the importance of coming together to support those in need and to make a positive impact on the world around us.
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