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The Cocoa Association Advertisement Illustration
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The Cocoa Association Advertisement Illustration
An advertisement illustration for the Cocoa Association, the picture shows a boy watching an action packed game of football through the gateway of the junior sports ground. Date: circa 1939
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Media ID 32264976
© CLM Archive Collection / Mary Evans
Action Annual Association Buyers Cocoa Football Gateway Gilbert Guide Junior Packed Watching Wilkinson
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EDITORS COMMENTS
This advertisement illustration, hailing from the archives of the 1930s, showcases a vibrant scene of youthful energy and excitement as part of an advertisement for the Cocoa Association. The image, believed to be created circa 1939, captures the essence of a lively junior sports ground, where a young boy stands at the gateway, gazing intently through the bars as an action-packed game of football unfolds before him. The energy and tension of the match are palpable, with players in motion, their expressions a mix of determination and focus. The setting sun casts a warm glow over the scene, adding to the sense of community and camaraderie. The Cocoa Association, an organization dedicated to promoting the consumption and production of cocoa, used this illustration as a part of their annual buyers' guide or advertisement campaign. The image, created by renowned illustrator Gilbert Wilkinson, was likely used to highlight the role of cocoa in fueling the energy and vitality of young athletes, making it an apt representation of the association's mission. This evocative piece of advertising art, reminiscent of the 1930s and 30s, is a testament to the power of art in conveying the spirit of community, energy, and vitality. It is a captivating glimpse into the past, a reminder of simpler times and the enduring appeal of sports and the joy they bring to people of all ages.
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