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Courtaulds Courgette Advertisement
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Courtaulds Courgette Advertisement
An advertisement for Courtaulds Ltd, promoting Courgette, a very dainty crepe fabric with full surface weave. Image shows a stylish woman at a formal gathering with the quotation Joan dear, I've discovered a perfect fabric at last. Date: circa 1931
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Media ID 32242410
© CLM Archive Collection / Mary Evans
1931 Artistic Courtaulds Crepe Dainty Dear Dept Discovered Fabric Formal Gathering Joan Martins Le Grand Perfect Promoting Quotation Stylish Surface Weave Courgette January
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This image from the Mary Evans Prints Online archive transports us back to the elegant era of the early 1930s, as we witness a stylish woman, adorned in the latest fashion, making a delightful discovery at a formal gathering. The scene is set at the grand St. Martin's Le Grand in London, where the sophisticated atmosphere is filled with an air of excitement and anticipation. The woman, with an enchanting smile, exclaims to her companion, "Joan dear, I've discovered a perfect fabric at last!" The object of her fascination is none other than Courtaulds Courgette, a dainty and exquisite crepe fabric boasting a full surface weave. The fabric's subtle sheen and delicate texture are showcased in the image, as the woman's elegant gown gracefully drapes over her figure. Courtaulds Ltd, a renowned textile manufacturer, proudly promoted Courgette as the epitome of elegance and refinement. The advertisement, circa 1931, highlights the fabric's versatility and allure, making it an essential addition to any woman's wardrobe. The artistry of the image is truly remarkable, with the artist skillfully capturing the essence of the moment and the beauty of the fabric. The intricate details, from the woman's intriguing expression to the exquisite folds of her gown, are a testament to the artistic talent of the time. As we gaze upon this image, we are transported back to a bygone era, where the discovery of the perfect fabric could evoke such joy and excitement. The Courtaulds Courgette advertisement is not only a fascinating glimpse into the past but also a reminder of the timeless allure of beautiful fabrics and their ability to transform an outfit into a work of art.
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