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Courtaulds Courtine Advertisement
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Courtaulds Courtine Advertisement
Advertisement for Courtaulds, promoting Courtine linings, for men's formal wear. Maintaining appearances! Image shows a slick, well suited man. Date: circa 1930
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Media ID 32242196
© CLM Archive Collection / Mary Evans
Appearances Artistic Courtaulds Formal Linings Maintaining Martins Le Grand Mens Promoting Suited Wear Slick
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EDITORS COMMENTS
Maintaining appearances: A Gentleman's Commitment to Courtaulds Courtine Linings, Circa 1930 In this striking advertisement for Courtaulds and their Courtine linings, a slick and well-dressed man exudes confidence as he stands before us. The image, taken circa 1930, captures the essence of elegance and sophistication that was synonymous with men's formal wear during this era. The June 16th edition of St. Martin's Le Grand, London's EC1 postal district, bore witness to this advertisement, showcasing the artistry and quality of Courtaulds' offerings. The man's impeccably tailored suit, with its sharp creases and flawless fit, speaks to the importance of presentation and attention to detail. The advertisement, produced by an unknown artist, emphasizes the role of Courtine linings in enhancing the overall appearance of the suit, ensuring a flawless and polished look. As the caption suggests, maintaining appearances was a significant concern for gentlemen during this time. The Courtaulds advertisement underscores the idea that the right lining could make all the difference in achieving the desired effect. The use of high-quality materials and innovative design techniques were key selling points for Courtaulds, and this advertisement effectively conveys the brand's commitment to excellence. The image, with its timeless appeal and artistic composition, serves as a reminder of the enduring allure of formal wear and the importance of self-presentation. The Courtaulds Courtine linings advertisement is not only a testament to the fashion trends of the past but also a celebration of the artistry and craftsmanship that went into creating the perfect suit.
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