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Cws Coop Cooperative Wholesale Society Navy Cut
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Cws Coop Cooperative Wholesale Society Navy Cut
cws, coop, cooperative, wholesale, society, navy, cut, juniors, young, woman, cigarette, tobacco, cigarettes, packet, advert, advertising, playing, card, back, smiling, they, save, satisfy, 13944189
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Media ID 32369048
© Mary Evans Picture Library 2021
Cigarette Cigarettes Coop Cooperative Juniors Packet Satisfy Save Tobacco Wholesale
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EDITORS COMMENTS
In this vintage advertisement image from the past, a young and stylish woman is seen holding a packet of Navy Cut cigarettes from the Cws Coop Cooperative Wholesale Society. The cooperative society, with its acronym CWS, is prominently displayed on the packet, emphasizing the brand's cooperative origins. The woman wears a navy blue blouse and skirt, coordinating with the Navy Cut brand name, and she exudes a confident and cheerful demeanor as she plays a card game with a smiling companion, her back to the viewer. The packet of cigarettes is casually placed on the table, suggesting that this moment of leisure and enjoyment is made possible by the savings achieved through the cooperative's wholesale pricing. The Cws Coop Cooperative Wholesale Society was a UK-based organization that aimed to provide affordable goods and services to its members through bulk purchasing and cooperative business practices. The Navy Cut brand of cigarettes was one of the many products offered by the society, and this advertisement reflects the marketing strategy of associating the brand with savings, satisfaction, and a sense of community. The use of a young, attractive woman in the image also speaks to the target demographic of the product, which was likely marketed towards juniors and young adults. Overall, this photograph offers a glimpse into the past, showcasing the cooperative business model and the cultural context of smoking and advertising in the mid-20th century.
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