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The Edison Shop Advertisement
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The Edison Shop Advertisement
An advertisement picture for The Edison Shop, promoting The New Edison, accompanied by a female model. Embodies a New Art??it actually re-creates music and this so faithfully that musical critics agree that direct comparison shows no difference between Edison Re-creations and Artists. Date: circa 1918
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Media ID 32242998
© CLM Archive Collection / Mary Evans
Accompanied Agree Comparison Critics Direct Edison Faithfully Promoting Sydney Unattributed Artists Musical
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EDITORS COMMENTS
This advertisement image for The Edison Shop, circa 1918, showcases the New Edison and its remarkable ability to re-create music. The advertisement features a female model, elegantly posed next to the latest Edison phonograph, which was hailed as a technological marvel of its time. The New Edison was renowned for its unparalleled ability to faithfully reproduce music, with musical critics agreeing that direct comparisons between Edison's re-creations and live performances showed no discernible difference. The advertisement, which was likely printed for promotional purposes, was produced by The Edison Shop, located at 310 George Street in Sydney. The image embodies the New Art movement, which emphasized the importance of individual expression and the integration of art and technology. The advertisement's striking design, with its bold typography and dynamic use of contrast, effectively communicates the innovative nature of The Edison Shop and its groundbreaking technology. Despite the passage of time, this advertisement remains a fascinating glimpse into the past, showcasing the excitement and wonder that surrounded the emergence of sound recording technology and its ability to bring music into people's homes. The image is part of the March of the Women Collection from Mary Evans Prints Online, and while its commercial use is not explicitly stated, it is clear that The Edison Shop was eager to showcase the benefits of their latest innovation to the public.
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