Gas Light & Coke Co Advertisement Photograph

Wall Art and Photo Gifts from Mary Evans Picture Library

Gas Light & Coke Co Advertisement Photograph

A photograph used in the advertisement of the Gas Light & Coke Co. Ltd, portraying a pair of women standing otuside, one holding a shopping basket. Date: circa 1939

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32265066

© CLM Archive Collection / Mary Evans

Annual Buyers Coke Guide Pair Portraying Shopping Otuside

EDITORS COMMENTS
This evocative photograph from the Mary Evans Prints Online archive transports us back to the 1930s, with a captivating image from the Gas Light & Coke Co. Ltd's advertising campaign. The advertisement, believed to be from circa 1939, showcases a pair of elegant women standing outside, engrossed in conversation. One woman holds a shopping basket filled with various household items, while the other gazes off into the distance. The Gas Light & Coke Co. Ltd logo is prominently displayed on the wall behind them, signifying the company's connection to the scene. The women's stylish attire and the well-appointed setting reflect the optimistic and affluent spirit of the era. The annual buyers' guide or studio renel, as such advertisements were often referred to, aimed to showcase the company's commitment to providing essential household items, such as gas and coke, to its customers. The warm, inviting atmosphere of the advertisement serves to create a sense of familiarity and trust, making the Gas Light & Coke Co. Ltd a trusted household name. The image, from the "March of the Women" collection, offers a glimpse into the past, providing a fascinating look at the advertising techniques and societal norms of the 1930s. With its timeless appeal and rich historical context, this photograph serves as an intriguing piece of art and a valuable addition to any collection.

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