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J. S. Fry & Sons Advertisement Portrait
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J. S. Fry & Sons Advertisement Portrait
A portrait advertisement illustration for British chocolate company, J. S. Fry & Sons Ltd. showing an odler man smiling pleasantly, wearing a flat cap. Date: circa 1939
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Media ID 32264970
© CLM Archive Collection / Mary Evans
Annual Buyers Chocolate Flat Guide Pleasantly Poulton Sons
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EDITORS COMMENTS
This portrait advertisement illustration, hailing from the golden era of the 1930s, showcases a jovial older gentleman named Tom Poulton, who invites us to indulge in the delectable offerings of J. S. Fry & Sons Ltd., a renowned British chocolate company. Circa 1939, this advertisement, now a cherished piece of advertising art, was undoubtedly a striking presence in annual buyers' guides and other publications of the time. Tom, dressed in a traditional flat cap and a warm, inviting smile, extends an open invitation to partake in the rich, velvety experience of Fry's chocolate. The use of soft, muted colors and intricate detailing in the illustration adds to the allure, transporting us back to a time when the simple pleasure of a quality chocolate treat was a source of joy and comfort. J. S. Fry & Sons Ltd., a company steeped in history and tradition, had been a staple in the British chocolate industry since its inception in 1737. By the 1930s, they had built a reputation for producing high-quality chocolate, making Tom's friendly demeanor and the promise of their delicious treats a winning combination. This evocative portrait advertisement not only serves as a testament to the enduring appeal of Fry's chocolate but also as a fascinating glimpse into the advertising techniques of the past. With its warm, nostalgic charm, it continues to captivate and delight viewers, reminding us of simpler times and the timeless pleasure of a well-crafted chocolate treat.
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