Lever Brothers Lux Advertisement

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Lever Brothers Lux Advertisement

An illustrated advertisement for Lever Brothers Limited, promoting Lux, a product used for washing dainty fabrics. Pictures include a woman happily washing her clothes, and a smiling young shepherd girl, displaying a sign on her crook, stating, Won't shrink woollens. Date: circa 1918

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32254848

© CLM Archive Collection / Mary Evans

Brothers Crook Dainty Displaying Fabrics Happily Include Lever Pictures Product Promoting Shepherd Shrink Stating Sunlight Washing Woollens Volume

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EDITORS COMMENTS
Step back in time with this enchanting illustration from the August volume of a popular magazine, circa 1918. The image showcases the charm of Lever Brothers Limited's advertisement for their renowned product, Lux. The advertisement highlights the gentle care that Lux provides to dainty fabrics, making it an ideal choice for washing delicate items. At the heart of the advertisement, a woman is depicted happily washing her clothes in a sunlit port, surrounded by the soothing hues of the ocean. Her contented expression reflects the confidence she has in Lux to preserve the beauty and integrity of her fabrics. Another captivating element of the advertisement is the smiling young shepherd girl, who proudly displays a sign on her crook. Her sign bears the reassuring message, "Won't shrink woollens," emphasizing Lux's ability to maintain the shape and size of woolen garments. The illustration's vibrant colors and intricate details transport us to a bygone era, where the simple pleasures of life and the importance of caring for our belongings were cherished. This delightful advertisement for Lever Brothers' Lux is a testament to the enduring appeal of a product that has stood the test of time, offering gentle care for fabrics while evoking nostalgia and joy.

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