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Lever Brothers Twink Advertisement
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Lever Brothers Twink Advertisement
An illustrated advertisement for Lever Brothers Limited, promoting Twink, a product which both cleans and dyes materials simultaneously. The image portrays a young woman colouring and washing her fabric in a bowl sink, with a large, colourful illustration of the Twink box behind. Date: circa 1921
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Media ID 32258078
© CLM Archive Collection / Mary Evans
Behind Bowl Brothers Cleans Colouring Dyes Fabric Lever Materials Portrays Product Promoting Simultaneously Sink Sunlight Twink Washing 1921 Volume
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Step into a world of vibrant colors and effortless cleaning with the Lever Brothers' Twink, the innovative solution for simultaneously cleansing and dyeing your fabrics. This advertisement from circa 1921 showcases a young woman in the height of creativity and productivity. Seated by a sunlit window, she skillfully colors a fabric swatch with a palette of rich hues, while her laundry soaks in a nearby sink. The large, colorful illustration of the Twink box behind her beckons with the promise of an easier chore routine. The scene is set in a charming, homey atmosphere, with the gentle glow of sunlight filtering through the room, casting a warm, inviting light on the woman's work. The Twink box, adorned with a playful, whimsical design, stands out against the neutral tones of the room, drawing the viewer's attention. This advertisement, published in the July volume of a popular magazine, highlights the convenience and versatility of Twink. By combining the functions of a cleaner and a dye, Lever Brothers Limited revolutionized the way people approached their laundry chores. The young woman in the illustration embodies the spirit of the modern, resourceful homemaker, who embraces innovation and efficiency in her daily life. The captivating image not only promotes the Twink product but also evokes a sense of nostalgia and appreciation for the simpler pleasures of bygone eras. With its beautiful composition and timeless appeal, this advertisement remains a testament to the power of effective marketing and the enduring allure of a well-executed visual narrative.
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