Lifebuoy Soap Advertisement

Wall Art and Photo Gifts from Mary Evans Picture Library

Lifebuoy Soap Advertisement

An illustrated advertisement for Lever Brothers Limited, promoting Lifebuoy soap, a cleansing safeguard against contagious diseases. The image shows a protective older man with a young girl, who is standing on some Lifebuoy Soap containers. Date: circa 1916

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Media ID 32256018

© CLM Archive Collection / Mary Evans

Brothers Cleansing Containers Diseases Lever Lifebuoy Older Promoting Protective Safeguard Soap Sunlight Contagious January Volume

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EDITORS COMMENTS
This illustration, hailing from the January 1917 issue of a popular magazine, showcases an impactful advertisement for Lever Brothers Limited, promoting their Lifebuoy Soap. The image, richly colored and evocative of a sunlit port scene, depicts an older man in protective garb, extending a reassuring hand to a young girl perched atop a stack of Lifebuoy Soap containers. The man's steadfast presence conveys a sense of safety and security, while the girl's innocent gaze and unguarded expression underscore the importance of childhood innocence. The advertisement's central message is clear: Lifebuoy Soap serves as a cleansing safeguard against contagious diseases. The year is circa 1916, a time when public health concerns were at the forefront of many people's minds, and the promise of a product that could help protect against the spread of illness would have been a powerful draw. The illustration's composition is masterful, with the warm sunlight casting long shadows and highlighting the textured details of the scene. The Lifebuoy Soap containers, arranged in a stable and orderly fashion, serve as a testament to the brand's reliability and consistency. Overall, this advertisement is a poignant reminder of the past, when simple pleasures and the promise of protection could be found in the most unexpected places.

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