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New fabric that stretches three ways Vita-Flex was made of an exclusive process in which pure rubber was interwoven with fine cotton backing. Date: 1939
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New fabric that stretches three ways Vita-Flex was made of an exclusive process in which pure rubber was interwoven with fine cotton backing. Date: 1939
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32223030
© Illustrated London News Ltd/Mary Evans
Corset Corsetry Corsets Coupon Fabric Greatest Lingerie Rubber Sensation Stretches Suspenders Undergarment Undergarments Underwear
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This vintage print from 1939 showcases the latest innovation in women's undergarments - a new fabric that stretches three ways called Vita-Flex. This revolutionary material was created through an exclusive process, combining pure rubber with a fine cotton backing to provide unparalleled comfort and flexibility.
In the image, a model is seen wearing the Vita-Flex corset, highlighting its ability to contour to the body while still providing support. The corset features suspenders for added functionality and style, making it not only practical but also fashionable.
During the 1930s, when this photo was taken, women's fashion was evolving rapidly, and innovations like Vita-Flex were at the forefront of these changes. This new fabric quickly became a sensation among women seeking both comfort and style in their undergarments.
The advertisement accompanying this photo promotes Vita-Flex as the greatest advancement in lingerie of its time. With its unique properties and high-quality construction, it's no wonder that this fabric quickly gained popularity among women looking for superior undergarments.
Overall, this image captures a moment in history when technology and fashion intersected to create something truly groundbreaking - showcasing how even something as simple as underwear can be revolutionary.
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