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Rational Gadgets For Your Coupons by William Heath Robinson
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Rational Gadgets For Your Coupons by William Heath Robinson
Customers are put on scales to determine how much butter they are entitled to, the heavier the person is, the more butter they are given. Date: 1940
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Media ID 32220286
© Illustrated London News Ltd/Mary Evans
Butter Controller Controlling Coupon Coupons Customer Customers Devise Entitled Gadgets Heath Homefront Humor Mechanical Queuing Ration Rational Rationing Robinson Scale Scales Scheme Shortage Shortages Weighing Weight Persons
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EDITORS COMMENTS
During World War II, rationing was a common practice in many countries to ensure that essential goods were distributed fairly among the population. This humorous cartoon by William Heath Robinson depicts a rather absurd method of determining how much butter customers are entitled to - by weighing them on scales! The heavier the person is, the more butter they are given, showcasing the lengths people went to during times of shortage.
Robinson's inventive and comical approach to illustrating this British rationing scheme highlights the ingenuity and resourcefulness of individuals during wartime. His mechanical contraption for controlling butter distribution is both whimsical and practical, reflecting the need for rational gadgets in times of scarcity.
The scene of people queuing up to be weighed for their allotted portion of butter captures the everyday struggles faced by civilians on the homefront during WWII. It serves as a reminder of the sacrifices made and challenges overcome by those living through war.
This vintage print from 1940 not only provides historical insight into rationing practices but also showcases Robinson's talent for blending humor with social commentary. It is a fascinating glimpse into life on the British homefront during one of the most tumultuous periods in modern history.
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