Rowntree's Cocoa Advertisement

Wall Art and Photo Gifts from Mary Evans Picture Library

Rowntree's Cocoa Advertisement

An advertisement illustration for Rowntree & Co. Ltd, promoting Rowntree's Cocoa. The image humorously portrays an old maritime man eating strands of rope as if it was food, with a mug of drinking chocolate in his other hand. Date: circa 1939

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32265026

© CLM Archive Collection / Mary Evans

Annual Buyers Chocolate Cocoa Eating Guide Harris Maritime Portrays Promoting Rope Rowntree Rowntrees Strands Humorously

EDITORS COMMENTS
Step into the whimsical world of Rowntree's Cocoa advertisement, circa 1939. This delightful illustration, part of the March of the Women Collection from Mary Evans Prints Online, humorously portrays an old maritime man, with a weathered face and a seafaring cap, engaging in an unexpected culinary adventure. With one hand, he clutches a steaming mug of Rowntree's Cocoa, its rich, chocolatey aroma wafting through the air. In his other hand, he holds a length of rope, his expression suggesting that he is savoring every bite. The playful contrast between the man's rugged seafaring persona and his unexpected love for cocoa adds to the charm of this advertisement. The 1930s, also known as the Thirties, were a time of innovation and creativity in advertising. Companies like Rowntree & Co. Ltd. used humor and visual storytelling to capture the attention of potential buyers in annual buyers' guides and other publications. This illustration, with its clever use of imagery and unexpected humor, is a testament to the creative advertising campaigns of the era. Rowntree's Cocoa, with its promise of warmth and comfort, was a popular choice for consumers during this time. The advertisement's playful depiction of the old maritime man's unexpected enjoyment of the product likely resonated with audiences and helped to solidify Rowntree's reputation as a trusted and innovative brand. This illustration is not only a fascinating glimpse into the past but also a reminder of the power of creativity and humor in advertising.

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