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Temperance magic lantern slide probably 1930s
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Temperance magic lantern slide probably 1930s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32378056
© The Keasbury-Gordon Photograph Archive / Mary Evans
Abstinence Alcohol Beer Biblical Campaign Magic Moral Morality Movement Temperance
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EDITORS COMMENTS
This vintage Temperance magic lantern slide, dating back to the 1930s, is a captivating relic of a bygone era, showcasing the powerful message of the Temperance movement during a time when the consumption of alcohol was a contentious issue. The image depicts a stern-looking figure of Temperance, symbolized by an angel, holding a glass of water and pouring it into a bottle labeled "Beer," while emptying a bottle labeled "Gin" into a basin labeled "Sink." The biblical quote inscribed at the bottom, "Go and learn what that meaneth, I will have mercy, and not sacrifice: for I am not come to call the righteous, but sinners to repentance," emphasizes the moral and Christian undertones of the campaign. The Temperance movement, which gained momentum in the Victorian and Edwardian eras, advocated for the reduction or complete elimination of alcohol consumption, driven by concerns over its negative effects on individuals and society. This slide was likely used in church halls, schools, and other public spaces to spread awareness and promote the virtues of abstinence. The intricately detailed illustration on this Temperance magic lantern slide is a testament to the artistry and craftsmanship of the period. The muted colors and delicate shading transport us back to a time when moral values and Christian beliefs played a significant role in shaping societal norms and public discourse. This Temperance magic lantern slide is a valuable addition to any collection of vintage ephemera, offering a glimpse into the history of social reform and the enduring influence of religious and moral values on the cultural landscape of England during the early 20th century.
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