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Wartime advert for Yardley Cosmetics, featuring the face of a woman in Auxiliary Territorial Service uniform. Date: 1943
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Wartime advert for Yardley Cosmetics, featuring the face of a woman in Auxiliary Territorial Service uniform. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240408
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Auxiliary Complexion Cosmetic Cosmetics Featuring Make Up Makeup Nineteen Powder Powders Territorial Yardley Yardleys
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EDITORS COMMENTS
This wartime advert for Yardley Cosmetics from 1943 features the face of a woman in an Auxiliary Territorial Service uniform, showcasing the beauty and strength of women serving in the army during World War II. The image captures a moment in history when women were stepping into roles traditionally held by men, and still managing to maintain their femininity with the help of Yardley cosmetics.
The woman's flawless complexion is enhanced by Yardley's powders, highlighting her natural beauty and confidence. In a time of uncertainty and turmoil, this advert serves as a reminder that even in the midst of war, women can still take pride in their appearance and feel empowered through makeup.
The subtle yet impactful message conveyed through this advertisement speaks volumes about the resilience and determination of women during wartime. It symbolizes not only the importance of self-care and personal grooming, but also the strength and courage displayed by female members of the military.
As we look back on this piece of history, we are reminded of the sacrifices made by those who served their country during difficult times, while also celebrating their beauty and grace captured in this timeless image.
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