Wartime Oxo Advertisement

Wall Art and Photo Gifts from Mary Evans Picture Library

Wartime Oxo Advertisement

A wartime advertisement promoting Oxo, the photograph shows two children happily drinking the product. Mother knows the value of Oxo in helping out the rations. Date: circa 1940s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32348074

© CLM Archive Collection / Mary Evans

Annual Friend Happily Helping Peoples Product Promoting Rations

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EDITORS COMMENTS
This vintage print captures a heartwarming scene from the wartime era, showcasing an Oxo advertisement that tugs at the heartstrings. Two children are depicted joyfully sipping on mugs of Oxo, while their mother looks on with a knowing smile. In the midst of World War II, when resources were scarce and rationing was in full effect, Oxo emerged as a trusted ally for families across the nation. During this challenging time, mothers like the one in the photograph understood the value of Oxo in stretching out meager rations and providing nourishment to their loved ones. The image serves as a poignant reminder of how simple pleasures, such as sharing a warm cup of broth with family, could bring comfort and solace amidst turmoil. The innocence and happiness radiating from the children's faces serve as a stark contrast to the harsh realities of war that surrounded them. It is a testament to resilience and hope in times of adversity. As we look back on this snapshot from history, we are reminded of the strength and unity that defined people during WWII. The Oxo advertisement not only promoted a product but also symbolized solidarity among communities coming together to support each other through difficult times.

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