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William Walker and Sons Dri-Ped Advertisement
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William Walker and Sons Dri-Ped Advertisement
An advertisement drawing for William Walker & Sons Ltd, promoting Dri-Ped leather, which bears the purple diamond trademark. The image shows four higher rank members of the Special Constabulary in conversation, by way of advertising Dri-Ped's wartime services. Date: circa 1918
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Media ID 32254892
© CLM Archive Collection / Mary Evans
Bears Bolton Constabulary Conversation Diamond Higher Lancashire Leather Members Promoting Purple Rank Services Sons Special Tannery Trademark Walker Williams Wilton December Volume
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William Walker & Sons Ltd: Dri-Ped Leather - The Preferred Choice of Special Constabulary Members During Wartime This advertisement drawing, dated circa 1918, showcases four esteemed members of the Special Constabulary engaged in a lively conversation. The purpose of this image, which bears the distinctive purple diamond trademark of William Walker & Sons Ltd, is to promote the exceptional Dri-Ped leather. Dri-Ped, a renowned product of the Wilton Williams, Rose Hill Tannery in Bolton, Lancashire, was widely recognized for its superior quality during the early 20th century. This advertisement, published in a colour magazine volume from December, highlights the wartime services provided by Dri-Ped leather. The Special Constabulary, an auxiliary police force, played a crucial role in maintaining law and order during World War I. The members, dressed in their uniforms, are shown in the drawing, emphasizing the durability and reliability of Dri-Ped leather in the face of adversity. The high-ranking officers' approval of the leather underscores its exceptional quality and suitability for their demanding duties. The image, which has been preserved in the March of the Women Collection from Mary Evans Prints Online, is a testament to the reputation William Walker & Sons Ltd had built for their Dri-Ped leather during this period. The purple diamond trademark, a symbol of excellence, further strengthened their brand identity and instilled confidence in their customers.
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