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Old Swedish Matchbox label with Chinese writing
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Old Swedish Matchbox label with Chinese writing
Old Swedish Matchbox label with Chinese writing and a Royal Crest possibly made for Kwong Tuck Yee and the Chinese market Date: c. 1910s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14375344
© Sam Hew
Crest Fashioned Label Labels Match Matchbox Matchboxes Matches Safety Sweden Swedish Tuck Made
EDITORS COMMENTS
1. Title: "A Glimpse into International Trade: An Old Swedish Matchbox Label with Chinese Writing and a Royal Crest (c. 1910s)" This intriguing photograph showcases an antique Swedish matchbox label adorned with Chinese writing and a royal crest. The label, fashioned from a bygone era, dates back to the 1910s and provides a captivating glimpse into the rich history of international trade during the early 20th century. Sweden, known for its thriving match industry, produced high-quality matches that were sought after in various markets around the world. This particular label was possibly created for the Chinese market, as indicated by the Chinese characters inscribed on it. The intricate illustrations on the label further add to its allure, showcasing the attention to detail and craftsmanship that went into producing these matchboxes. The royal crest, featuring a majestic lion and the motto "Sic itur ad astra" (Thus one reaches the stars), adds an air of sophistication and exclusivity to the label. It is believed that the crest may have been used by the Chinese trading company, Kwong Tuck Yee, to market these Swedish matches to their clientele. The international safety match, as it came to be known, revolutionized the match industry by providing a safer alternative to the earlier friction matches. This innovation, coupled with the high-quality production and savvy marketing strategies, made Swedish matches a popular choice among consumers worldwide. This photograph is a testament to the interconnectedness of the world during the early 20th century and the role that international trade played in shaping industries, such as the match industry, into global phenomena. The intricate design of the label, with its Chinese writing and royal crest, is a visual representation of the fusion of cultures and the global reach of Swedish match production.
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