Paul kitchen advertisement, c. 1952
Wall Art and Photo Gifts from Mary Evans Picture Library
Paul kitchen advertisement, c. 1952
Advertisement for fitted kitchens by W. H. Paul Ltd with a woman showing off her brand new pristine Paul kitchen to her astonished friend.
c.1952
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Media ID 7198565
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10534464
Advertisements Adverts Cupboards Domesticated Fitted Friend Kitchen Kitchens Pristine Silhouettes
EDITORS COMMENTS
In this photograph from the 1950s, a woman proudly showcases her newly installed Paul kitchen to her amazed friend. The image, published by W.H. Paul Ltd, showcases the sleek and modern design of the fitted kitchen, which was a revolutionary concept during the post-war era. The silhouettes of the two women are cast against the pristine white background of the kitchen, drawing attention to the immaculate and orderly space. The cupboards and appliances, with their smooth, glossy surfaces, gleam in the soft light, reflecting the high standard of living that the Paul kitchen represented. The woman in the foreground, dressed in a stylish 1950s outfit, looks pleased and content as she points out the features of her new kitchen to her friend. Her friend, with her open mouth and wide eyes, seems to be in awe of the modern and efficient space. The Paul kitchen advertisement was a symbol of the domestic ideal of the 1950s, where women were expected to maintain a clean and orderly home. The fitted kitchen, with its streamlined design and built-in appliances, was a practical solution to the demands of modern living. The advertisement also reflected the growing trend towards consumerism and the desire for the latest and most desirable household goods. The photograph captures a moment of excitement and pride, as the woman revels in the joy of her new acquisition and shares it with her friend. The Paul kitchen, with its modern design and practicality, became a symbol of the post-war optimism and the belief that a better future was within reach for all.
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